Search engine optimisation (SEO)，search engine/web marketing, writing and editing services (for web and print) from freelance optimiser and writer Stephanie Kendall, Christchurch, NZ
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“Experience is one thing you can’t get for nothing.”
Oscar Wilde
Search Engine Marketing (SEM) Services
Search engine marketing (SEM) is another way to promote your website’s presence online. Unlike search engine optimisation, the practise of search engine marketing revolves around paying for space on search engines and other websites rather than gaining organic search engine rankings.
Most of the major search engines (Google, Yahoo!, Microsoft Live and Ask.com) run search engine marketing programmes and high-ranking and/or popular websites and directories offer paid placement opportunities (banner advertising, listings, sponsored listings, etc).
Please view more about the search engine marketing services I typically offer below. If you would like to discuss a project or commission me for any of these services, feel free to contact me.
Search Engine Marketing Services
SEM strategies to promote your website online through paid placement
1. Site Marketing Review
Using your website statistics to analyse the current performance of your website, this review aims to improve it by making assessments and recommendations about your site’s search engine friendliness, sales and marketing presentation, design and usability.
2. Google Adwords Set Up
Google’s Adwords is the most popular of the search engine search marketing programmes, simply because Google dominates the search market. Any visibility on a Google search engine result page (SERP) can potentially help a website increase its traffic, whether it’s an organic or paid listing. As competition increases, paying for a Google ad is often the only way websites can make any impact on SERPS, especially in their early days.
This Google Adwords Service is a basic service to get your Adwords account up and running. It includes: setting up your Google account, selecting a keyword shortlist, writing advert text and setting up bids. Your input on campaign objectives, target markets and budget will be required.
3. Google Adwords Review
If you have existing Google Adwords campaigns up and running, but would like some suggestions on how they might be improved, then this Google Adwords Review is for you. Typically it includes: an assessment of your current position, overview of keyword coverage by your website and your competitors, suggestions for changes to your account set up and provision of alternate advertising text.
4. Web Marketing Strategy
This strategy provides definitions of and recommendations for different search engine marketing and web marketing options for your business including: blog marketing, article marketing, banner advertising, paid directory listings, viral and email marketing, incentive marketing, social media marketing (YouTube, Facebook, Twitter, LinkedIn, etc).
Contact me for a free cost estimate for your web marketing project.
Service Fees
View fees for search engine marketing and other services.
Please let me know if you would like to discuss or commission a related service not specifically mentioned here. You may also like to find out what my clients say about working with me.
“Professional search engine marketing, optimisation, writing and editing services by Steph Kendall, optimiser and editor.”
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