Information For Web Writers, Copyeditors and Proof Readers, New Zealand


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FAQ — Sweet Treats

It’s as easy as pie to view the frequently asked questions you’re most interested in, simply click on the topic links below or scroll further down the page. If you have a question that is not outlined here, please feel free to let me know and I’ll publish an answer for you.

Search Engine Optimisation

Topic Links: Search Engines | Google | Search Engine Optimisation | Meta Data | Keywords | Domain Names | Submissions | Directories

Search Engine Marketing

Topic Links: Search Engine Marketing | Google Adwords | Landing Pages | Conversions

Online Marketing

Topic Links: Article Marketing | Social Bookmarking | Banner Advertising | Blog Marketing | YouTube | E-Books | Email Marketing | Spam | Website Marketing | Website Design

Writing and Editing

Topic Links: Proofreading | Web Writing | Web Content

Get in Touch Get a free web services quote or contact me to discuss your project.

“Steph behaved professionally at all times and … approaches everything with a smile.”

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“Information is the seed for an idea, and only grows when it’s watered.”

Heinz V. Bergen

Search Engine Optimisation

Once you know how to boil an egg it’s easy, it just takes a bit of know-how…

  • What is a search engine?
  • What are the major search engines?
  • Which search engine is the most popular in New Zealand?
  • Which search engine is the most popular?
  • What market share does Google have in New Zealand?
  • What is a search engine friendly website?
  • What is Meta data and what are Meta tags?
  • How important is the Meta Title tag for search engines?
  • How important is the Meta Description tag for search engines?
  • What are Google’s guidelines on creating search engine friendly websites?
  • What is search engine optimisation?
  • Does search engine optimisation alter how my website looks?
  • How do I view the source code for a web page?
  • What are keywords?
  • How do I create a shortlist of keyword phrases?
  • What does keyword research involve?
  • How many keywords should be targeted on each page?
  • Is there any point using the Meta Keywords tag?
  • What is a domain name?
  • How important is a keyword-rich domain name?
  • What domain name do I need? .com, .co.nz, .co.uk?
  • Does changing a website’s domain name affect search engine rankings?
  • How can I use more than one domain name to promote my business?
  • Do I need to submit my website to search engines and directories?
  • What is a directory?
  • What is the difference between search engines and directories?
  • Which directories have a good reputation?
  • Which New Zealand directories have a good reputation?
  • How much should I pay for a directory listing?

Search Engine Marketing

You’re taking on meatier dishes when you start paying for it…

  • What is search engine marketing?
  • What are the most common search engine marketing programmes?
  • How do Google Adwords work?
  • How do I get the best position for my advert on Google?
  • How do I write the best advertising text for Google Adwords?
  • What is a landing page?
  • How can I find out if my Google ads are converting clicks to business?

Online Marketing

Tantalising recipes that may whet your appetite for more web success…

Writing and Editing

Getting the bare bones right and creating a stock of good website material…

  • What is the difference between proofreading and copy editing?
  • What’s the best way to proofread online text?
  • Why do I need to use a professional proofreader?
  • What techniques are used in writing for the web?
  • How should I present website content to a website designer?
  • What should be included in a website disclaimer?
  • What should be included in a website privacy policy?
  • What should be included in a copyright declaration?

“Easy-to-understand explanations to commonly-asked questions about search engine optimisation, search and online marketing, writing and editing supplied by Steph Kendall, optimiser, writer and editor.”

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