Search engine marketing (SEM) consultancy & website marketing strategies from freelance search engine optimiser & website editor, Stephanie Kendall, based in Christchurch, New Zealand
Search Engine Marketing (SEM) Services
Search engine marketing (SEM) is another way to promote your website's presence online. Unlike search engine optimisation, the practise of search engine marketing revolves around paying for space on search engines and other websites rather than gaining organic search engine rankings.
Most of the major search engines (Google, Yahoo! and Bing) run search engine marketing programmes and high-ranking and/or popular websites and directories offer paid placement opportunities (banner advertising, listings, sponsored listings, etc).
Please view more about the search engine marketing services I typically offer below. If you would like to discuss a project or commission me for any of these services, feel free to contact me.
Search Engine Marketing Services
SEM strategies to promote your website online through paid placement
1. Site Marketing Review
Using your website statistics to analyse the current performance of your website, this review also aims to improve website performance by:
- Making assessments and recommendations about your site's search engine friendlines
- Reviewing the sales and marketing presentation
- Reviewing the pitch, 'tone of voice' and content used in the website pages
- Considering issues regarding design and usability
2. Google Adwords Set Up
Google's Adwords is the most popular of the search engine search marketing programmes, simply because Google dominates the search market. Any visibility on a Google search engine result page (SERP) can potentially help a website increase its traffic, whether it's an organic or paid listing. As competition increases, paying for a Google ad is often the only way websites can make any impact on SERPS, especially in their early days.
This Google Adwords Service is a basic service to get your Adwords account up and running. It includes:
- Setting up your Google account
- Creating a keyword shortlist
- Writing ad creative (the words)
- Setting up bids on keywords
Client input on campaign objectives, target markets and budget will be required. Ongoing management of these campaigns is the client's responsibility.
3. Web Marketing Strategy
This strategy provides definitions of and recommendations for different search engine marketing and web marketing options for your business including:
- Blog marketing
- Article marketing
- Banner advertising (on 3rd party websites)
- Paid website and directory listings
- Newsletter and email marketing
- Incentive marketing
- Social media marketing (e.g. Facebook, Twitter)
- Video marketing(e.g. YouTube)
This strategy can also include a search engine optimisation strategy for the 'complete package.'
Contact me for a free cost estimate for your web marketing project.
Service Fees
View fees for search engine marketing and other services.
Please let me know if you would like to discuss or commission a related service not specifically mentioned here. You may also like to find out what my clients say about working with me.