Information For Web Writers, Copyeditors and Proof Readers, New Zealand
FAQ — Sweet Treats
It's as easy as pie to view the frequently asked questions you're most interested in, simply click on the topic links below or scroll further down the page. If you have a question that is not outlined here, please feel free to let me know and I'll publish an answer for you.
Search Engine Optimisation
Search Engine Marketing
Online Marketing
Writing and Editing
Search Engine Optimisation
Once you know how to boil an egg it's easy, it just takes a bit of know-how...
- What is a search engine?
- What are the major search engines?
- Which search engine is the most popular in New Zealand?
- Which search engine is the most popular?
- What market share does Google have in New Zealand?
- What is a search engine friendly website?
- What is Meta data and what are Meta tags?
- How important is the Meta Title tag for search engines?
- How important is the Meta Description tag for search engines?
- What are Google's guidelines on creating search engine friendly websites?
- What is search engine optimisation?
- Does search engine optimisation alter how my website looks?
- How do I view the source code for a web page?
- What are keywords?
- How do I create a shortlist of keyword phrases?
- What does keyword research involve?
- How many keywords should be targeted on each page?
- Is there any point using the Meta Keywords tag?
- What is a domain name?
- How important is a keyword-rich domain name?
- What domain name do I need? .com, .co.nz, .co.uk?
- Does changing a website's domain name affect search engine rankings?
- How can I use more than one domain name to promote my business?
- Do I need to submit my website to search engines and directories?
- What is a directory?
- What is the difference between search engines and directories?
- Which directories have a good reputation?
- Which New Zealand directories have a good reputation?
- How much should I pay for a directory listing?
Search Engine Marketing
You're taking on meatier dishes when you start paying for it...
- What is search engine marketing?
- What are the most common search engine marketing programmes?
- How do Google Adwords work?
- How do I get the best position for my advert on Google?
- How do I write the best advertising text for Google Adwords?
- What is a landing page?
- How can I find out if my Google ads are converting clicks to business?
Online Marketing
Tantalising recipes that may whet your appetite for more web success...
- What is article marketing?
- What is social internet marketing?
- Is social internet marketing a useful online marketing tool?
- What is banner advertising?
- What are the benefits of using a banner advertising campaign?
- What is a blog and how do I use blog marketing?
- How can I advertise my business using YouTube?
- What are e-books?
- What is email marketing?
- What are the benefits of email marketing?
- What is spam?
- How do I avoid email spam?
- What is the anti-spam legislation in New Zealand?
- How do I avoid creating spam emails?
- What sales and marketing techniques can I use on my website?
- What should I look for in my website design team?
- How can I tell if a web designer is familiar with search engine optimisation?
Writing and Editing
Getting the bare bones right and creating a stock of good website material...
- What is the difference between proofreading and copy editing?
- What's the best way to proofread online text?
- Why do I need to use a professional proofreader?
- What techniques are used in writing for the web?
- How should I present website content to a website designer?
- What should be included in a website disclaimer?
- What should be included in a website privacy policy?
- What should be included in a copyright declaration?