Online Marketing: What is Article Marketing? | What are the Benefits of Article Marketing?

Article Marketing

Return to the index of frequently asked questions about online marketing.

What is Article Marketing?

Article marketing is a form of advertising whereby businesses write short articles related to their respective industries. These articles are made available for distribution and publication in the market place. Typically, each article contains a biography and a byline that includes links to the author's website.

Article marketing has a long tradition and nowadays online trading in links and content can see the quality of articles and information diminish, well-written and unique articles can be very useful.

Benefits of Article Marketing

There are many benefits associated with using article marketing to promote your online business. It is easy and inexpensive to do, although it can take time to research and write appropriate material. Article directories and 3rd party websites publishing articles may also take some surfing to find. However, generally speaking, article marketing has the following positives:

  • Low cost advertising method
  • Offers additional online promotional opportunity for your business service / product
  • Helps to drive new traffic/online users to your website
  • Increases the reach and visibility of your website URL

Glossary

If these terms sound like a foreign language to you, please don't stew about it. You can refer to the (easy-to-understand) glossary of terms for more information.

Store Them Away

If you want to keep any pages tucked away in your online pantry of goodies, simply bookmark the relevant page in your browser by clicking:

  • 'Favourites' (if you're using Internet Explorer/IE)
  • 'Bookmarks' (if you're using Firefox).

"Easy-to-understand explanations to commonly-asked questions about online marketing and article marketing supplied by Steph Kendall, optimiser, writer and editor."