Information For Web Writers, Copyeditors and Proof Readers, New Zealand
FAQ — Sweet Treats
It's as easy as pie to view the frequently asked questions you're most interested in, simply click on the topic links below or scroll further down the page. If you have a question that is not outlined here, please feel free to let me know and I'll publish an answer for you.
Search Engine Optimisation
Search Engine Marketing
Online Marketing
Writing and Editing
Search Engine Optimisation
Once you know how to boil an egg it's easy, it just takes a bit of know-how...
Search Engine Marketing
You're taking on meatier dishes when you start paying for it...
- What is search engine marketing?
- What are the most common search engine marketing programmes?
- How do Google Adwords work?
- How do I get the best position for my advert on Google?
- How do I write the best advertising text for Google Adwords?
- What is a landing page?
- How can I find out if my Google ads are converting clicks to business?
Online Marketing
Tantalising recipes that may whet your appetite for more web success...
- What is article marketing?
- What is social internet marketing?
- What is banner advertising?
- What is a blog and how do I use blog marketing?
- How can I advertise my business using YouTube?
- What are e-books?
- What is email marketing?
- What is spam?
- How do I avoid email spam?
- What is the anti-spam legislation in New Zealand?
- How can I tell if a web designer is familiar with search engine optimisation?
Writing and Editing
Getting the bare bones right and creating a stock of good website material...
- What techniques are used in writing for the web?
- What should be included in a website disclaimer?
- What should be included in a website privacy policy?
- What should be included in a copyright declaration?